Regarding Real Estate LLC



Posted by Regarding Real Estate LLC on 5/8/2018

If you've recently put your home on the market -- or are considering doing so in the near future -- home staging is a priority which will soon take front and center!

Since "presentation is everything" when trying to catch the interest of prospective buyers, it's crucial to be able to see things through their eyes.

Unfortunately, being able to accomplish that objective is next to impossible because, as a homeowner, you're looking at your home and property through a completely different lens than the rest of the world. The longer you've lived in your home, the more your objectivity is compromised.

Here are a few reasons why it's really difficult to "see the forest for the trees" when it comes to home staging:

First of all, there's the emotional aspect of owning a home and seeing your life unfold there over a period of years. That's especially true for first-time homeowners, parents of growing children, and people who have sunk a lot of money, time, and energy into improvements and customization. Once you've added personal touches to your home to reflect your own tastes, personality, and lifestyle, you're viewing your home through a unique perspective that may cloud your objectivity as a home seller.

Solution: Think Like a Business Owner

For the same reason business owners and executives hire outside consultants to tell them how to improve management efficiency or profitability, home sellers often need professional marketing guidance from a real estate agent or home staging consultant. Getting input from home decorators, landscapers, or home improvement contractors may also provide you with helpful ideas, but their recommendations may not always be the most economical and cost effective.

When staging your home to enhance eye appeal and attract the most potential buyers, a good guiding principle to keep in mind is ROI or "return on investment." While you don't want to sink more money into sprucing up and staging your home than necessary, you do want to cast it in its best possible light. Depending on how recently your home has been updated or improved, your investment in home staging may be relatively inexpensive. On the other hand, if you haven't updated, repaired, or made improvements for more years than you care to remember, the cost of making your home irresistible to buyers may be a lot higher!

One More Scenario

If your tastes could be described as eclectic, "off the wall", or otherwise out of the mainstream, you might need to consider a major overall in the look and feel of your property. Unless you're lucky enough to have it be a "sellers' market" at the time you're putting your house up for sale, it's generally advisable to make your home appealing to as wide a range of potential buyers as possible. An experienced real estate professional is usually in the best position to provide the guidance you need to accomplish that key objective.





Posted by Regarding Real Estate LLC on 1/4/2018

Many home buyers approach house hunting from the same angle as an employer searching for the ideal job candidate. It's almost like they have a split personality. On one hand, they're hoping that each prospect will be the one they ultimately choose. On the other hand, they're also looking for flaws and weaknesses -- reasons not to choose the house (or the job candidate) they're considering.

The solution to that dilemma for home sellers is simple... but not necessarily easy! Follow the advice of songwriter Johnny Mercer, who penned the lyrics to the 1944 hit song "Accentuate the Positive" (eliminate the negative)! Presenting your home in its best light to potential buyers not only helps attract more offers, but it also increases your chances of receiving your asking price -- assuming it's based on hard facts, such as recent sales data of other comparable homes in the neighborhood.

Getting It Right The First Time

An experienced real estate agent can be immensely helpful in determining a realistic listing price that will reflect your home's fair market value without being too high. (The last thing you want is for the price to scare away qualified prospects!) Although it's not an exact science, there is a methodology that helps make sure the listing price is reasonable and in the right ball park.

There are several challenges that homeowners face in staging their home for quick sale and determining the best price for all parties involved. In addition to the potential pitfall of allowing one's emotions to inflate a home's asking price, it's also difficult for the owner to view their home through the eyes of potential buyers. That's why professional advice can often make the difference between success and failure in real estate sales.

Being able to identify cost-effective ways to enhance the curb appeal and overall marketability of a house for sale can be difficult for someone who doesn't do it on a daily basis. A real estate professional with a trained eye can zero in on necessary changes, repairs, and cosmetic improvements that can accentuate the positive and eliminate -- or at least, downplay -- the negative!

If it's been a few years since your house or rooms have received a fresh coat of paint, then that might be one of the first improvements a real estate agent or home staging consultant recommends. To "cast as wide of a net" as possible, neutral paint colors typically have the broadest appeal to prospective home buyers. Fresh flowers -- both in hanging baskets and vases -- are an inexpensive way to add some color and appealing touches to the look and feel of your home. Doing your best to get rid of clutter, weeds, and objectionable odors in and around your home are other basic steps you can take to make a positive impression on potential buyers.







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